The Plus One

Your team of one… plus one.

Three months of 1:1 strategy and a second set of eyes on everything you bring me. Plus a half-day VIP Day every month where I do the actual execution work for you.

For solo business owners with more ideas than hours.

immediately in.

Join The Plus One before The Buddy System W26/27 round closes, and you get a seat in it too.

After that, the next one’s in spring.

TO GET BOTH: Add The Buddy System to your cart at checkout, and use code LAUNCH to apply discount.

You’re great at what you do… It’s everything else around it that keeps stalling.

There's a list. You know the one.

The new offer that's been "almost ready" since August.
The email sequence you bought a template for, then never opened again.
The CRM you set up once and now avoid like a dentist appointment.
The proposal you've rewritten four times and still don't love.
The sales page you'll write "when things slow down." (They won't.)

You're not short on ideas. You're short on a second brain to sort them, and a second set of hands to actually build the good ones.

Sometimes the thing in the way is design. Sometimes it's the tech. And sometimes you've just been staring at it so long you can't tell if it's good anymore.

You can't read the label from inside the jar.

WHAT IS THIS?

Most 1:1 programs are coaching. You talk, you get homework, you leave.
This isn't that.

Kickoff: a 60-minute Discovery Session.
We set where you want to be in 12 weeks, look at what's in the way, and map how to get there. No curriculum. The plan is built around your business.

Every two weeks: a 60-minute call with me.
We review what moved and what didn't, then decide what's next. You commit to something at every call, and I check in to see how it's going.

For all the in-between: voice notes in Voxer.
Send me the proposal, the caption, the offer, the screenshot, the "wait, is this weird?" thoughts. Copy, design, pricing, client situations, web, social. If you made it, I'll look at it and chime in.

Once a month: a half-day VIP where I do the work.
Not advice. Execution. Things like:

Actually setting up the email funnel we mapped out
Organizing and automating your CRM so it stops eating your Mondays
Designing and building the sales page for the offer we just came up with
Fixing the proposal template you've been apologizing for

*BONUS: a seat in The Buddy System.
If a Buddy System round runs during your three months, you're in it.

SIGN ME UP

Half strategist, half extra pair of hands.

Someone to think it through with, tell you which idea is worth chasing,
then open the file and build it.

hey, I’m
Meaghan 👋

@millsonandmain

Positioning is the bulk of my work: what you’re actually selling, and why someone picks you over the next person. Mostly, I see the things business owners can’t see about their own businesses.

Unlike other strategists / coaches / mentors / consultants, I’m a designer, and have been for 13 years. So once we figure out what something needs to do, I can make it look the part. Form follows function, and I happen to do both.

Typically working with me you get all of that once. We figure it out, I build it, and I hand it over. In The Plus One, you get it on repeat. Every two weeks we talk it through, in between you send me whatever you’re working on, and once a month I open the file and build the next thing myself.

Same brain and same hands, but for three months instead of one project.

brands i've worked with

FAQ

How is this different from The Buddy System? The Buddy System is more community + accountability: you do the work, and the group keeps you moving. The Plus One is more of a partnership: we plan it together, you get my brain, and I help you build. And if you join before the timer runs out, you get a seat in The Buddy System too.

How do I get The Buddy System AND The Plus One? Click any button here to go to your cart, add The Buddy System (yellow block), and use code LAUNCH to apply the discount.

What if I’m not a Voxer person? You’ll probably become one LOL. You can text vs voice noting if that's more your style!

What if things get busy, like tax season, a launch, or summer? That’s actually when The Plus One helps most. The calls stay on the calendar, and you send things on Voxer whenever you have a minute.

What if I don’t have enough for a VIP half-day every month? You will. Everyone has a list. If you’re stuck, we pick something on the call before, like the proposal template, a CRM cleanup, or the sales page you keep putting off. Pick the most annoying thing on the list.

What can a half-day actually cover? It's about four focused hours, and given we've been planning and plotting all month, I can get a lot done. We could build the sales page for your new offer, put together your email sequences, do a CRM clean up. If something won’t fit, I’ll tell you up front and we can figure it out.

Can I save my half-days and use them all at once? No. One a month is what keeps things moving: build something, use it, learn, then build the next thing. Saving them up just means three months of waiting and one very full week.

What happens after three months? You can keep going month to month, move to The Buddy System to keep the momentum, or wrap up. No hard feelings.

How does payment work?
$2,000 a month (+tax), billed automatically, starting the day you sign. The minimum is three months so we can actually get momentum. And full disclosure this price point won't stay, but if you sign up now you can keep it until you quit.

I’m not sure yet. You can book a Brainstorm Session for $175 if you want. If you join The Plus One within 30 days, the fee can be credited towards your first month.