the buddy system W26/27 | tuesdays @ 11:30am est/9:30am MST
The thing you’ve been circling all year, done by February.
An 8-week room for solo business owners who are building something and need someone to think with. Not a course. Not a giant group chat posing as a “community”.
A small group that knows your business, and tells you the truth about it.
Early Bird ends in…
The problem isn't that you don't know what you're doing.
It's that there's nobody to check anything against.
You've been turning the same three decisions over in your own head for months. Should the offer include that? Is the price right? Does any of this make sense to someone who isn't you?
So you do what solo business owners do… You ask your partner, who says “sounds good, babe!!". You put a poll on your story and let 40 people who will never buy from you decide something that matters. You open a doc, write four versions, and close it.
And the thing sits there…
Unlaunched. For another month.
You show up with what you're actually working on — the offer you can't structure, the launch you keep delaying, the pricing you're avoiding — and we work on it out loud in a fast feedback loop vs a vaccum.
new this round:
the part where it actually gets done.
Because of the real + honest feedback that comes out of this small room, no cohort of The Buddy System looks the same. Each round is better than the last (which is probably why people love to repeat it 😂).
Last round, every Buddy said the same thing: We’d leave the call fired up, with a plan… and then life swallowed it whole. A client email. School pickup. The inbox. By next Tuesday, the plan was still a plan.
So this round, the call doesn’t end when the talking does. After the hour, we stay on for 30 minutes of co-working if you want it: cameras on, music up, everyone doing the thing they just said they’d do.
You leave with it started, not just theoretically planned.
BONUS, we're going 9-weeks because the holidays get weird.
"My business went from zero to 1,000 in the Buddy System."
- jana, loop consulting
Save $100 w early bird
$1,150
EARLY BIRD ENDS NOV 18. DOORS CLOSE NOV 24.
The Buddy System is an 8-week room for solo business owners building something — a launch, a new offer, a shift in direction — who don't have a team to check their thinking against.
It's not a course. No modules, no curriculum, no workbook.
It's not a “community”… I mean it is, but it isn't one of those big Slack channels you'll mute by week three.
It's not a mastermind with a hierarchy.
And it's not a place to be blindly told “you're doing great!!”
Here's the whole thing.
GOAL ORIENTED
Before we start, you fill out an intake and tell me what you want to get done by the end of the cohort. Every week, we check in on it: what moved, what didn’t, what’s next.
scheduled group call + COWORKING DATE
One hour a week you’re committed to working on your business instead of in it. We check in on everyone’s goal, and work through what’s stuck — the launch, the offer, the pricing you keep avoiding — in the fastest feedback loop you can get.
The hour gets you unstuck, the next 30 minutes get it done. Stay on, put the music on, and do the thing while the motivation’s still warm, next to a room of people doing the same.
30-minutes of coworking
Same room every week — so by week three they know your business almost as well as you do. Solo owners with actual skin in the game, close enough to your ideal client to be useful, but more qualified than a hypothetical question to your dog walker.
Calls kick off Tuesday, Dec 1st.
EARLY BIRD ENDS NOV 18. DOORS CLOSE NOV 24.
Feedback from past Buddies
“My business went from zero to 1,000 in the Buddy System... I would 1000% recommend it (even though I'm hesitant to because I don't want spots to fill up before I can get in).”
“What shifted for you? Literally everything… I liked having a blocked off time in my calendar which allowed me to work on my business and not in it... Having your own business can be a really lonely experience... your friends who have a 9-5 don't understand... the ones who understand are in the Buddy System.”
“I felt like maybe I was too new or green to join, but it was probably the best thing I could've done... Being around other business owners who were much more established than me just showed me what was possible...”
“Through this experience, I feel like I have a cohort of ride-or-dies I can ping with questions, insecurities, blocks that would normally mean a full stop for my business.”
“Just take the leap and trust the process. You will get as much out of the experience as you bring to it.”
“The group really helped me gain some confidence when the imposter syndrome was putting the pressure on.”
You know when you put a poll up on your story because you can't decide? This is like that, except the people answering know your business, have their own skin in the same game, and are closer to your ideal client than your lurking followers are.
If you've ever…
Caught yourself describing your business like it's a favour you do for people…
Rewritten the same sales page four times and still can't tell if it's better…
Asked your partner and got "sounds good, babe!!" …
Made a real business decision off an Instagram poll at 11pm…
Sat on a launch because you couldn't shake the feeling you weren't the person to do it…
“I felt like maybe I was too new or green to join, but it was probably the best thing I could've done.”
raegan, copywriter
hey, I’m
Meaghan 👋
I'm a brand strategist, which mostly means I get paid to see what business owners can't see about their own businesses.
Positioning is the bulk of my work — what you're actually selling, and why someone picks you over the next person. Clients describe the discovery process as unlike anything they've been asked before. That's not a technique. It's just what happens when someone with no stake in your habits looks straight at your business.
That's my role in this room. Not teaching. Asking, then telling you what I see. The difference is that in my studio work, you get that once, in a room with me, and then I go build. Here you get it every Tuesday for eight weeks, while the thing is still in progress — plus a close-knit group of other people doing the same for each other.
Clients have tripled their prices after working with me — not because the logo got better, but because the thinking did.
Want me more in it with you?
The Plus One is the one-on-one version: biweekly private calls, Voxer between them, and a half day VIP Day a month where I build the thing with you… PLUS a Buddy System seat is included when a cohort is running.
brands i've worked with
FAQ
What about the holidays? No call Dec 29, and we're doing nine calls between Dec 1 and Feb 2 because the holidays just get weird.
Is this a course? No. There's no curriculum and nothing to work through on your own. It's a live room, eight times, built around whatever you're actually working on that week.
What if I miss a call? Send me a note beforehand with what you would have brought, and I’ll make sure it gets into the room.
Do I need to have a brand sorted first? No. This isn't a branding program and it isn't a step toward one. Some people in past cohorts had worked with me before, some hadn't, some hired me after. None of that is the point of the room.
Do I have to stay for co-working? No, but you should! That’s the part last round’s buddies said they were missing. The call gets you clear; the co-working gets it moving.
When do the payments come out? At signup, then 30 and 60 days later. All three land inside the program.
How new is too new? If you have a business and something you're actively building, you're fine. If you're deciding whether to start a business, maybe grab the next one?
How established is too established? There isn't one. Someone eight years in and someone eighteen months in are useful to each other in ways that might surprise you.
What if I don't have a launch going? Bring what you have. Pricing, positioning, an offer that isn't working, a decision you've been avoiding. The room adapts. People with nothing to bring get less out of it — that's the only real requirement.
What's the Voxer access actually like? You have me on Voxer for the full eight weeks. Send the question when it comes up — a pricing gut-check, a subject line, a "is this insane" — and you'll get a real answer back, usually same day. It's for the things that shouldn't wait until Tuesday.